top of page

Client Project Case Study:

Pawships

crafting.gif

Overview

Role: UX/UI Designer
Duration: Designed in 15 days during Summer 2021
Company: Client Based Project
Target Audience: Pet owners seeking social engagement for their dogs

Scope: Design an app for pet owners to connect their dogs for socializing and arranging meetups.
Project UI Design and Development: Wireframing and Prototyping

Pawships.png
problem.gif

Problem

Pet owners often struggle to find opportunities for their dogs to socialize and engage in meaningful playdates with other pets in their local area.

Pain Points

Limited Social Opportunities: Pet owners find it challenging to connect their dogs with other pets nearby for social interactions and playdates.
Lack of Convenient Communication: Existing methods for arranging pet meetups are often cumbersome and lack real-time communication features.
Difficulty in Finding Pet-Friendly Locations: Identifying suitable locations for pet meetups can be time-consuming and uncertain.

solution.gif

Solution

Pawships aims to address these pain points by providing a user-friendly social media platform specifically designed for pet owners:

  • Enhanced Social Connectivity: Enables pet owners to create profiles for their pets, browse other pets nearby, and initiate connections for playdates.

  • Real-Time Communication: Incorporates messaging and video calling features within the app, allowing pet owners to communicate directly and efficiently.

  • Integrated Location Services: Includes a map feature that highlights pet-friendly locations and facilitates easy meetup spot selection.

Features and Functionality

User Profiles: Owners create profiles for their pets, detailing breed, age, size, behavior traits, and preferences.

Friend Discovery: Find nearby dogs and their owners through a swipe-based discovery mechanism similar to dating apps.

Communication: Messaging and video calling capabilities for owners to connect and arrange meetups.

Location Services: Integrated maps to locate pet-friendly places and arrange meetup spots conveniently.

Work Progress

1. Research and Discovery.gif

1. Conceptualization and Planning

  • Defined project goals and objectives.

  • Conducted market research and user interviews to understand user needs.

  • Developed initial user personas and user stories.

  • Outlined the app's information architecture and user flow.

2. Design and Prototyping.gif

2. Design and Iteration

  • Created wireframes and low-fidelity prototypes to visualize user interactions and interface layouts.

  • Developed high-fidelity mockups based on approved wireframes.

  • Conducted usability testing and gathered feedback for iterative improvements.

  • Incorporated client and user feedback to refine the visual design and user experience.

4. Launch and Iteration.gif

3. Implementation and Testing

  • Translated final designs into clickable prototypes for user testing.

  • Conducted comprehensive usability tests to validate design decisions and functionality.

  • Collaborated with developers to ensure accurate implementation of UI designs.

  • Finalized design assets and prepared design documentation for handoff.

User Flow

Pawships Userflow.png

Visual Design Direction

Home Page

  • Entry point requiring sign-in or sign-up, offering multiple authentication options (Google, email).

  • ​User-friendly interface with clear options for creating and editing pet profiles.

Launch.gif
first screen.png
Inside App.png

Find Friends Page

  • Utilizes a swipe-based interface resembling popular social media platforms.

  • ​Instant notifications for messages and integrated maps for shared location viewing.

Messaging Interface

  • Clean and intuitive design for real-time messaging and video calling features.

  • Integration with map view for easy location sharing and meetup planning.

Map.png
logged.gif
friends.gif
16.png
18.png

Conclusion

Pawships successfully addresses the need for pet owners to connect and socialize their dogs through a user-centered design approach. By focusing on intuitive UI, rich interactive features, and seamless communication tools, the app facilitates meaningful connections within the pet community, enhancing the overall experience of pet ownership.

Tools Utilized

Figma and Adobe XD: Facilitated collaborative design and prototyping.
User Research Tools: Zoom, Google Meets for user interviews.
Project Management: Slack for communication.
Prototyping Tools: Adobe XD for interactive prototypes.

bottom of page