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Self-Project Case Study: 


Bloom Mental Health Wellness

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Overview

Role: UI/UX Design, Branding, Product Mockup

Duration: Jan 2019 - April 2019 (4 months)


Tools: Figma, Adobe Illustrator, and Adobe Photoshop

Scope: Development of a mobile application that offers motivational quotes paired with music and animated design elements to help users manage their mental health.
Perks: Enhanced UI/UX skills, experience in mental health app design, exposure to user-centered design principles, and increased understanding of motivational techniques for mental health.

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Bloom Mental Health Wellness is a mobile application designed to alleviate negative emotions through motivational quotes paired with music and animated design elements. This app aims to help individuals suffering from PTSD, depression, stress, anxiety, and other mental health disorders find motivation and inspiration daily.

Problem

In today's fast-paced world, many individuals struggle with mental health issues such as stress, anxiety, and depression. Existing solutions often lack the engaging and dynamic features needed to maintain users' interest and provide consistent motivation.

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Pain Points

  1. Lack of engaging features in existing mental health apps.

  2. High cost of regular therapy and professional mental health services.

  3. Difficulty maintaining user interest and consistent motivation.

  4. Limited personalization options in existing apps.

  5. Lack of accessibility for users on a tight budget.

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Solution

To create an engaging, affordable, and effective mental health app that uses motivational quotes, inspiring music, and visually appealing animated graphics to help users manage and overcome their negative emotions.

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Work Progress Management

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1. Research and Planning

  • User Research: Conducted surveys and interviews to understand user needs and preferences.

  • Market Analysis: Analyzed existing mental health apps to identify gaps and opportunities.

  • Persona Creation: Developed detailed personas to guide design decisions.

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2. Design & Prototyping

  • Wireframes: Created low-fidelity wireframes to outline the app's structure and layout.

  • UI Design: Designed high-fidelity mockups using Figma, focusing on visual appeal and usability.
    Prototype Development: Built interactive prototypes for user testing and feedback.

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3. Testing & Iteration

  • Usability Testing: Conducted tests with target users to gather feedback on the prototype.

  • Feedback Integration: Made iterative improvements based on user feedback to enhance the user experience.

  • Final Adjustments: Refined the design elements and interactions for the final version.

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4. Launch and Post-Launch

  • Development Handoff: Prepared design assets and documentation for the development team.

  • Launch Preparation: Created marketing materials and a launch plan to promote the app.

  • Release: Successfully launched Bloom Mental Health Wellness, followed by monitoring user feedback for future updates.

User Flow

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  • Sign-Up: Simple and quick registration process.

  • Personalization: Set preferences for quote categories and music genres.

  • Daily Reminders: Automatic notifications with motivational quotes.

  • Social Sharing: Share quotes and music with friends and family.

  • Affordable Access: Free app with optional in-app purchases.

User Research

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User Personas

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Competitor Analysis

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SWOT Analysis for Bloom

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Design Process

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  • Goal: To create a motivating and inspiring app that uses creative elements to engage users.

  • Problem: Existing apps lack accountability and creativity in their motivational approach.

Ideation and Planning

Key Features

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  • Motivational Quotes: Categorized into Mindful, Soothing, and Relax.

  • Music Options: Genres like Sleep, Pop, and Hip-Hop to aid in stress relief.

  • Visual Design: Use of positive color schemes, animated graphics, and typographic elements.

  • User Engagement: Daily reminders, social media sharing, free access with affordable in-app purchases.

Prototype and Testing

To ensure the app met user needs, I developed a prototype using Figma and conducted usability testing. Feedback from test users indicated high satisfaction with the app's design, ease of use, and motivational impact.

The final app design incorporates feedback and provides an engaging, visually appealing experience. The blend of motivational quotes, music, and animated graphics offers users a unique way to manage their mental health.

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Final Design

Animation Video Sample

Bloom Mental Health Wellness

Note: I do not own the songs used in the app prototype.

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