Graphic design playground
Where creativity meets craft: 56 pieces of visual design across retail, health tech, education, field services and digital marketing, plus presentations, photography and video. Select a piece to view it full size; documents and live pages open in a new tab.
SoftMoc
Ecommerce campaign design challenge
Homepage hero banner concepts created for SoftMoc’s Senior Graphic Designer application, reflecting the brand’s ecommerce experience, promotional strategy and customer-focused storytelling.
Two directions show range across retail categories: one performance-driven, one lifestyle luxury.
- HOKA performance campaign
- Bold and high-energy: movement, lightweight comfort and an active lifestyle, with strong type, premium product imagery and clear ecommerce calls to action.
- UGG seasonal lifestyle campaign
- Warm and premium: comfort, seasonal warmth and timeless style through editorial composition and soft visual storytelling.
Tools
- Figma
- Photoshop
- Illustrator
- ChatGPT (creative copy)
Healthper USA, Inc.
Brand marketing & presentation design
Brand marketing materials for Healthper: digital flyers and organic and paid social content for Facebook, Instagram, Twitter and YouTube, short-form video, and presentation templates for stakeholders and clients.
- Digital flyers
- Flyers for Healthper’s well-being program campaigns.
- Social media posts
- Community content that builds brand presence.
- Presentation design
- Professional, persuasive decks for stakeholders and clients.
Tools
- Photoshop
- Illustrator
- Adobe XD
- After Effects
- Premiere Pro
Healthper USA, Inc.
Program branding & brochures: HealthyTrim, Healthy Lungs and more
Logos and marketing collateral for two Healthper programs, built to Healthper’s brand guidelines.
HealthyTrim is a 4-week weight-loss program with a Trim Plan, nutritional supplements and an inspirational community. Healthy Lungs is an AI-driven tobacco-cessation program with personalised coaching and multi-language support.
I also designed the program brochures in InDesign: HealthyTrim with its case study, the 12-week Healthy Mind and Healthy Stride challenges, and Healthy Living. Each opens as a PDF.
- Logo design
- A modern mark for each program that fits the Healthper family.
- Marketing collateral
- Presentations and diagrams that explain the Trim Plan and the program flow.
- Infographics
- Complex program information made clear and scannable.
- Visual storytelling
- Imagery and iconography chosen to stay on-brand.
Tools
- InDesign
Open HealthyTrim Brochure (PDF, opens in a new tab)Designed the two-page brochure in InDesign: the flyer cover, benefit list, employer sign-up flow and a results page.
Open HealthyTrim Case Study (PDF, opens in a new tab)Designed the case study in InDesign: an engagement cover and a results page with situation, solution and outcome columns. Customer testimonial page removed for privacy.
Open Healthy Mind Challenge (PDF, opens in a new tab)Designed the two-page brochure in InDesign: a photo-led cover, a three-step employer journey and a results page built around the program’s engagement stats.
Open Healthy Stride Challenge (PDF, opens in a new tab)Designed the two-page brochure in InDesign: the diagonal-stripe cover, the employer journey and a case-study results page.
Open Healthy Living (PDF, opens in a new tab)Designed the two-page brochure in InDesign, carrying the Healthy Living flyer into a results page with six engagement stats and a program-features grid.
Healthper USA, Inc.
Executive Presentations & Data Storytelling
A set of real client presentation and infographic work built for a Healthper enterprise client. Client-specific content has been replaced with placeholder text to protect confidentiality, but the layouts, information architecture, and visual storytelling shown here are the actual deliverables.
- Executive Strategy Deck
- A stakeholder-facing strategy presentation, translating a multi-phase initiative into a clean, confident narrative arc for executive review. Demonstrates slide architecture, typographic hierarchy, and the kind of visual pacing a deck needs when it has to hold a room’s attention.
- Intake and Assessment Infographic
- A dense, multi-stage infographic mapping an intake-to-assessment workflow, combining step-by-step process flows, timeline callouts, and a data comparison table into a single scannable visual. Built to make a complex internal process legible to executives at a glance.
- Submission Guide Infographic
- A guided, step-based infographic walking users through a submission process, pairing numbered steps with supporting icon work and callout boxes to keep a multi-part process easy to follow without feeling like a wall of text.
- Executive Triage Guide
- A quick-reference visual guide for executive-level triage decisions, condensing a decision framework into scannable categories and priority indicators, designed to be usable in a fast-moving review setting rather than read start to finish.
Glow College
Marketing collateral: postcards, posters, banners, cards
Promotional materials supporting Glow College’s marketing and communication strategies.
- Postcards
- Designs for student outreach and promotional mailers.
- Program posters
- Posters promoting programs at the Ottawa and Brampton campuses.
- Banners
- Large-format banners for trade events and campus promotion.
- Business cards
- Professional, memorable card designs.
Tools
- Photoshop
- Illustrator
- Adobe XD
- After Effects
- Premiere Pro
Spark Growth Digital Inc. · Jan – Apr 2021
Social media content creation
At Spark Growth Digital Marketing Agency I produced 400+ social graphics and videos (client campaign videos, animated data-visualisation graphics and carousels) across the agency’s own brand and 12+ client accounts, each with its own branding.
A fast-turnaround, multi-client environment, working with digital marketers and copywriters under a mentor’s guidance.
- News articles
- Eye-catching visuals and layouts for posts promoting articles.
- Quote graphics
- Quote banners designed for engagement and sharing.
- Event promotions
- Graphics for event advertising and campaigns.
Tools
- Photoshop
- Illustrator
- Adobe XD
- After Effects
- Premiere Pro
Spark Growth clients · Healthper USA, Inc.
Video & motion graphics
Brand and business video made in After Effects and Premiere Pro, for client websites and for Instagram, LinkedIn and Facebook.
Most of it was produced at Spark Growth: an interview edit for Alger’s Women’s Day campaign, social ads for Red Baron Ink, animated charts and the agency’s own stories. Healthper’s animated introduction is here too. Select a piece to play it.
- Storyboard to final edit
- Interview and story edits cut for pace, with lower thirds, end cards and on-brand type.
- Open captions
- Subtitles built into the Women’s Day video so it reads clearly with the sound off.
- Every format
- 16:9 for web and YouTube, 1:1 for feeds, 9:16 for stories and Reels.
- Motion graphics
- Animated charts and kinetic captions that carry the message on mute.
Tools
- Premiere Pro
- After Effects
Storyboarded and edited at Spark Growth: the interview cut, lower-third title, open captions, B-roll and regulatory end card.
Animated Healthper’s introduction: a hand-drawn icon system, phone UI moments and a sign-up end card.
Edited a 52-second client story: neon-sign opener, process shots, the reveal and an end card.
Cut a vertical story ad with stacked kinetic captions and a Yelp rating badge.
Storyboarded and edited a vertical case-study story: an animated text conversation leading to the campaign results.
Animated a chart build for a capital-markets social post, so the trend reads as it draws.
Cut a square feed video from studio footage for Red Baron Ink’s social channels.
EAMA Inc.
Photography, Videography & Brand Management, EAMA Inc. (2022-2024)
Photography, videography, and digital brand management work I did for EAMA Inc., a plumbing, electrical, and HVAC service company, including full ownership of the company website and its social media presence during my time there.
- EAMA Website
- Managed and maintained EAMA’s company website end to end, including the About Us page, which features video content I filmed, recorded, and edited to tell the company’s story.
- EAMA Instagram
- Produced social photography and videography for EAMA’s Instagram, covering employee stories, job site content, and brand-building social media, shot, filmed, and edited independently.
Tools
- Photoshop (expert)
- After Effects
- Premiere Pro
- Adobe Audition
- CapCut
- Canva
Personal · Sep – Dec 2016
Photography: light, shadow and objects
Two creative photography projects that use light, shadow and everyday objects to tell a story.
- Shadow Effect
- I painted my model’s face half white and half black, with a wood-effect shadow on top, to express positive, calm and relaxed feelings.
- Ping Pong Challenge
- A challenge to bring a ping-pong ball into the photographs. I directed my model to flip her wet hair as she threw the ball from her mouth, so it reads as a moon in the frame.
Tools
- Photoshop
SODI · May – Jul 2020
Social-distancing app: UI & graphics
During the COVID-19 outbreak I contributed to SODI, an app that let people share a positive status so others in the same place were alerted to keep their distance.
- UI screens
- User-friendly, visually clear interface screens.
- Design assets
- Assets and resources supplied to the development team.
- Concepts
- Visual ideas for the graphics used in the app.