Conceptcontent design

Fernwell

Banking copy that passes compliance and still calms a declined card

Problem

Copy that serves only compliance leaves anxious customers calling support with questions the interface could have answered.

Solo: content strategy, UX writing, notification strategy and a content design system.

16 artboards, five of them interactive, grounded in four cited published research findings.

Concept project. Fernwell is a fictional bank. Figures in the case study illustrate sizing and testing methods and are not real data.

A public product page, a secure account dashboard and a card-lock security alert flow.
Notification strategy across push, SMS, email and in-app, matched to urgency.
Content governance rules for three components, WCAG 2.1 AA annotations, and an AI-agent permissions and audit-trail pattern.