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Client workCTR Inc.· 2025 – now

Spark Catalyst

One voice for a startup’s scattered email, blog and web

Spark Catalyst wordmark in black with a four-colour spark mark.

Problem

A startup’s messaging looked and sounded different on every channel.

My role

Brand identity, responsive Mailchimp templates, a Figma component library and the Squarespace blog integration.

Outcome

A live brand and content system across web, blog and email, reported at a 90% lift in brand adoption and 50% faster campaign production.

Role
Brand & campaign designer, email developer
Team
Freelance, working with CTR stakeholders
Timeline
Aug 2025 – present
Tools
Figma, HTML, CSS, JavaScript, Mailchimp, Squarespace, Markdown
  • Visual Design
  • Development
Live siteLive email campaign

1. What I delivered

  • Brand identity for the Spark Catalyst platform: logo, colour and type.
  • Hand-coded Mailchimp templates, responsive, for Thought Leadership and Blog Digest campaigns.
  • A reusable Figma component library so new campaigns are assembled, not redrawn.
  • Blog alignment: email campaigns and the Spark Catalyst blog share one look, for a consistent cross-channel experience.

2. Results

increase in brand adoption
90%
Source: Shyine’s résumé
less campaign production time
50%
Source: Shyine’s résumé
improvement in visual consistency
85%
Source: Shyine’s résumé
more click-through potential
25%
Source: Shyine’s résumé
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