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Conceptcreative production· 2026

Birchway Market: Home for the Holidays

One holiday master, eight specs, one HTML5 banner

Birchway Market “Home for the Holidays” master visual with a lattice pie, shown with its banner, skyscraper and square adaptations and their pixel dimensions.

Problem

One approved creative has to work at very different sizes and platforms without drifting from the brand.

My role

Adaptation, QA, asset management, copy, SEO and a workload board.

Outcome

One 1800×1200 master, eight static adaptations and a playable HTML5 animated banner.

Role
Creative production specialist
Team
Solo
Timeline
Six-week schedule
Tools
Illustrator, Figma, Canva, React, Vite, Claude Code
  • Visual Design
Full case study

Concept project. Birchway Market is a fictional brand and this is a self-directed exercise. Offer details are placeholders.

A holiday campaign I concepted and built end to end: one master visual adapted to eight IAB, social and DOOH specs plus an HTML5 banner, run on a QA checklist, asset system and workload tracker.

The full write-up lives on the project’s own site.

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